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Bonza, the trading name of Bonza Aviation Pty Ltd, is an upcoming Australian low-cost airline founded by former Virgin Blue executive Tim Jordan, along with Lydia Valenzuela and Peter McNally. The airline is funded and backed by 777 Partners, a private investment firm based in Miami, USA. The airline is planning to commence operations in Australia in 2022, and will predominantly serve new domestic and regional routes within Australia.[1][2]

This article is about the upcoming low-cost airline in Australia. For other uses, see Bonzer.
Bonza
IATA ICAO Callsign
AB BNZ BONZA
Founded14 September 2021; 13 months ago (2021-09-14)
Commenced operations2022 (planned)
Operating bases
Fleet size3 (737-Max)
DestinationsSee below
Parent company777 Partners
HeadquartersSunshine Coast, Australia
Key people
  • Tim Jordan (CEO)
  • Lydia Valenzuela (CFO)
  • Michael Young (COO)
  • Carly Povey (CCO)
Websitewww.flybonza.com

History


Jordan states that the airline will disassociate from the highly competitive Melbourne, Sydney and Brisbane hub 'golden' triangle, used heavily by incumbent airlines Qantas, Virgin Australia, Rex and Jetstar. Instead, the airline aims to grow the market by focussing on under-utilised and unserved routes between regional and domestic cities through a point-to-point network model. This model has been compared to that of Ryanair in Europe.[3][4]

The airline intends to operate as a low-cost carrier, and not offer expensive features such as a frequent-flyer program and airport lounges.[2] The airline also aims to provide jobs for Australian airline staff who have previously been stood-down due to the COVID-19 pandemic. Its headquarters will be at Sunshine Coast Airport.[5]

On 4 October 2022, despite still waiting on their air operator's certificate, Bonza announced a four year sponsorship deal with Australian A-League Men's football club Melbourne Victory which includes front of shirt sponsorship on both their home and away kits.[6]


Destinations


Bonza will commence operations with 27 routes serving 17 destinations in New South Wales, Queensland and Victoria.[7][8]

New South Wales:

Queensland:

Victoria:


Fleet


Bonza will initiate services with up to five Boeing 737 MAX 8 aircraft[7] in an all-economy configuration, with deliveries commencing in the second half of 2022.[9] This will make Bonza the first Australian airline to operate the Boeing 737 MAX aircraft, before Virgin Australia commences delivery of its Boeing 737 MAX 10 in 2023.[10]

The aircraft are leased from Bonza's majority shareholder, 777 Partners, who placed an order for 24 Boeing 737 MAX aircraft in March 2021 – some of which will also be allocated to Canadian-based Flair Airlines, in which 777 Partners holds a stake.[11]

Bonza received their first aircraft, VH-UJT at Sunshine Coast Airport on 1 August 2022.[12]

Bonza received their second aircraft, VH-UIK at Sunshine Coast Airport on 29 October 2022.

Aircraft In Service Orders Passengers Notes
Boeing 737 MAX 8 3 8 186

References


  1. Druce, Alex (2021-10-11). "New budget airline to launch in Australia". News.com.au. Retrieved 2021-10-11.
  2. "New airline Bonza to launch in early 2022". Australian Financial Review. 2021-10-11. Retrieved 2021-10-11.
  3. Crellin, Zac (12 October 2021). "Budget airline Bonza is set to bring the 'Ryanair model' to Australia". The New Daily. Retrieved 8 November 2021.
  4. Budget boom on the horizon? Airliner World December 2021 page 14
  5. New airline Bonza targets half-price fares on 25 routes Sydney Morning Herald 15 February 2022
  6. "BONZA INKS FOUR SEASON PARTNERSHIP WITH MELBOURNE VICTORY". Travel Weekly. 5 October 2022. Retrieved 6 October 2022.
  7. Revealed: Bonza will fly 25 routes to 16 destinations Australian Aviation 15 February 2022
  8. "BONZA BOUND FOR TAMWORTH WITH FLIGHTS FROM MELBOURNE, SUNSHINE COAST". Australian Aviation. Retrieved 22 March 2022.
  9. "New Australian budget airline Bonza hopes to start flying next year". au.finance.yahoo.com. Retrieved 2021-10-11.
  10. Huston, John (2021-10-11). "Bonza soon to Fly high Down Under". Airways Magazine. Retrieved 2021-10-11.
  11. "Flair Airlines". 777 Partners. Retrieved 2021-10-11.
  12. "Bonza airline's first plane touches down: Boeing 737 MAX arrives in Australia". Traveller.com.au. 2022-08-02. Retrieved 2022-08-14.




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