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Zest Airways, Inc., operated as AirAsia Zest (formerly Asian Spirit and Zest Air), was a low-cost airline based at the Ninoy Aquino International Airport in Pasay, Metro Manila in the Philippines. It operated scheduled domestic and international tourist services, mainly feeder services linking Manila and Cebu with 24 domestic destinations in support of the trunk route operations of other airlines.

AirAsia Zest
IATA ICAO Callsign
Z2 EZD ZEST
FoundedSeptember 1995; 27 years ago (1995-09)
(as Asian Spirit)
Commenced operationsApril 1996; 26 years ago (1996-04)
(as Asian Spirit)
September 2008; 14 years ago (2008-09)
(as Zest Air)
21 September 2013; 9 years ago (2013-09-21)
(as AirAsia Zest)
Ceased operations2015; 7 years ago (2015)
(merged into Philippines AirAsia)
AOC #2009003[1]
Operating bases
Fleet size15[2]
Destinations13[2]
Parent companyAMY Holdings (Mazy's Capital Inc.)(2008–2015)
Philippines AirAsia
HeadquartersPasay, Philippines
Key peopleMarianne Hontiveros (Chairman)
Joy Cañeba (CEO)[3]
Websitewww.airasia.com/ph

The airline was founded as Asian Spirit, the first airline in the Philippines to be run as a cooperative. After its acquisition by AMY Holdings of businessman Alfredo Yao in 2008, the airline was rebranded as Zest Airways. In 2013, he airline was rebranded as AirAsia Zest and became an affiliate of Philippines AirAsia operating their brand separately. The airline was merged into AirAsia Philippines in 2015.


History



Beginnings as Asian Spirit


Asian Spirit NAMC YS-11 airliner at Sandakan Airport, Malaysia (August 2007)
Asian Spirit NAMC YS-11 airliner at Sandakan Airport, Malaysia (August 2007)
Logo of Asian Spirit
Logo of Asian Spirit

Asian Spirit was established in September 1995 by Antonio "Toti" Turalba, Emmanuel "Noel" Oñate and Archibald Po, who contributed US$1 million each to start up the Airline Employees Cooperative (AEC). They arranged for 36 of their friends, mostly former Philippine Airlines employees, to run Asian Spirit through a salary-to-equity swap deal. The Po family held the majority of ownership.[4][5][6]

It started operations in April 1996 with two second-hand Dash 7 aircraft servicing only one scheduled commercial route with two flights per day from Manila to Malay, serving the fledgling resort island of Boracay. To maximise its aircraft utilisation, it introduced new routes to the present-day towns of San Jose, Virac, Daet and Alcantara, and the cities of Cauayan and Masbate, regarded as secondary and tertiary routes by Air Transportation Office, and not serviced by major airlines. In 1997, the cooperative changed to a corporate set-up with the establishment of Asian Spirit, Inc., whose registration was approved by the Securities and Exchange Commission in 2005.

At the time, Asian Spirit has the distinction of being the first scheduled airline to serve Caticlan Airport, the nearest airport serving Boracay. Other operators served the airport on a charter basis then. It became the Philippines' fourth flag carrier (after Philippine Airlines, Cebu Pacific and Air Philippines) in 2003.

The airline planned to fly to three international destinations to Sandakan, Malaysia from Zamboanga, to Seoul from Kalibo, Laoag, and Davao, and Macau from Angeles City. However these international routings never took off.[7] It also intended to commence international expansion to Bangkok in 2007.[8]


Rebranding as Zest Airways


Logo of Zest Air
Logo of Zest Air
A Zest Air Airbus A320 in 2012
A Zest Air Airbus A320 in 2012

In January 2008, Asian Spirit was sold to AMY Holdings, a holding company controlled by businessman Alfredo Yao.[9] The acquisition was completed on 29 March of that year.[10] After the success of the takeover, Yao expressed interest in merging Asian Spirit with South East Asian Airlines (SEAIR).[11] Yao had been expected to purchase a sixty percent stake in SEAIR,[9] but the merger talks failed and both airlines continued to operate independently.[10]

On 30 September 2008, Asian Spirit announced that it would be re-branding itself as Zest Airways to reflect the stake of the owner, Zest-O Corporation, in the airline.[12] In 2009, Zest Airways intended to establish a hub at Diosdado Macapagal International Airport.[13]


Partnership with AirAsia and rebranding as AirAsia Zest


AirAsia Zest livery
AirAsia Zest livery

On 11 March 2013, Zest Airways signed a share swap agreement with AirAsia Philippines. The share swap deal involved exchange of shares between the owner of Zest Airways, Filipino shareholders of AirAsia Philippines, Inc. and AirAsia Berhad of Malaysia.[14] On the same day, the airlines announced a strategic alliance that would integrate the operations of both airlines while still operating as separate entities.[15] The deal closed on 10 May 2013.[16]

Less than a year after the strategic alliance with AirAsia Philippines, on 21 September, the airline was rebranded as "AirAsia Zest". During its initial phases, ZestAir's website carried an image of an aircraft featuring AirAsia's signature red livery and the Zest title on the body and AirAsia's signature red livery on the tail. The rebranded airline has a new theme "AirAsia Zest, the right way to fly."[17]


Merger with AirAsia Philippines


AirAsia Zest eventually merged with AirAsia Philippines in late 2015 to form Philippines AirAsia. This merger effectively phased out the AirAsia Zest brand. Both airlines completed the transition to a single operating certificate in September of that year.[18]


Destinations



Fleet


Prior to its merger with AirAsia Philippines, the fleet of AirAsia Zest consisted of the following aircraft:[19][20]

AirAsia Zest fleet
Aircraft In service Passengers
(Economy)
Notes
Airbus A320-200 14 180
Total 14

Fleet history


Asian Spirit British Aerospace 146 in 2008
Asian Spirit British Aerospace 146 in 2008
AirAsia Zest retired fleet
Aircraft Year retired
British Aerospace ATP 2008
British Aerospace 146-100 2008
British Aerospace 146-200 2008
CASA/IPTN CN-235 2008
de Havilland Canada Dash 7 2009
Let-410 2008
McDonnell Douglas MD-82 2008
McDonnell Douglas MD-83 2008
NAMC YS-11 2008
Xian MA60 2013

Incidents and accidents



As Asian Spirit



As Zest Airways



As AirAsia Zest



See also



References


  1. "List of airlines subject to an operating ban or operational restrictions within the European Union" (PDF). European Commission for Transport. European Commission. Archived from the original (PDF) on November 17, 2012. Retrieved October 24, 2013.
  2. Camus, Miguel (21 October 2013). "AirAsia Zest launches flights to Miri, Malaysia to service OFWs". Philippine Daily Inquirer. Retrieved 24 October 2013.
  3. "AirAsia Zest names new CEO". ABS-CBN News. 20 May 2014. Retrieved 20 May 2014.
  4. "Asian Spirit History". Asian Spirit Website. Archived from the original on August 19, 2007. Retrieved October 3, 2007.
  5. "Asian Spirit". Tony Lopez, ABS-CBN Interactive. Retrieved 20 December 2007. [dead link]
  6. "Asian Spirit: The Niche Player". Makati Business Club. Archived from the original on October 16, 2007. Retrieved October 3, 2007.
  7. Amojelar, Darwin G. (13 September 2007). "Asian Spirit to acquire more aircraft for regional expansion". The Manila Times. Manila Times Publishing Corporation. Archived from the original on 26 June 2008. Retrieved 20 December 2007.
  8. Amojelar, Darwin G. (November 6, 2007). "Asian Spirit joins refleeting bandwagon". The Manila Times. Manila Times Publishing Corporation. Archived from the original on December 9, 2007. Retrieved December 20, 2007.
  9. Yao Group to acquire Asian Spirit Archived February 14, 2008, at the Wayback Machine, Manila Bulletin, January 21, 2008
  10. Arnaldo, Ma. Stella F. (29 March 2008). "Asian Spirit sold for 'around P1B'". BusinessMirror. Retrieved 1 November 2022 via ABS-CBN News.
  11. "SEAIR, Asian Spirit merger looms; streamlining eyed". BusinessWorld. 14 April 2008. Retrieved 1 November 2022 via GMA News.
  12. Carreon, Don Gil K. (30 September 2008). "Asian Spirit now called Zest Airways". BusinessWorld. Retrieved 1 November 2022 via GMA News.
  13. "Zest Air eyes DMIA as hub for int'l flights". Manila Bulletin. 2 August 2009. Archived from the original on 17 August 2009.
  14. "AirAsia to acquire 40% of Zest Air | Inquirer Business". Business.inquirer.net. 11 March 2013. Retrieved 17 January 2014.
  15. "AirAsia, Zest sign 'dream alliance' | Inquirer Business". Business.inquirer.net. 11 March 2013. Retrieved 17 January 2014.
  16. "AirAsia now controls Zest Air". ABS-CBN News. 24 May 2013. Retrieved 1 November 2022.
  17. Agcaoili, Lawrence (21 September 2013). "AirAsia, ZestAir launch rebranded airline". The Philippine Star via ABS-CBN News.
  18. Simeon, Louise Maureen (27 September 2015). "Air Asia Zest brand to be phased out". The Philippine Star. Retrieved 1 November 2022.
  19. Zest Air eyes DMIA as hub for int'l flights Archived August 17, 2009, at the Wayback Machine, Manila Bulletin, August 2, 2009. "Zest Air expands route, fleet; plans to fly regional, international | the Manila Bulletin Newspaper Online". Manila Bulletin. Archived from the original on 27 May 2011. Retrieved 25 May 2011.
  20. AirAsia Zest - ch-aviation.com
  21. "ASN Aviation Safety Database". aviation-safety.net. 7 December 1999. Retrieved 7 April 2007.
  22. "Philippines crash claims 17 lives". BBC News. 8 December 1999. Retrieved 7 April 2007.
  23. "ASN Aviation Safety Database". aviation-safety.net. 4 September 2002. Retrieved 7 May 2008.
  24. "ASN Aviation Safety Database". aviation-safety.net. 14 November 2005. Retrieved 7 May 2008.
  25. "Plane overshoots runway in Masbate City". abs-cbnnews.com. 2 January 2008. Retrieved 7 May 2008. [dead link]
  26. "PICTURE: Zest MA60 crashes on landing in Philippines". Flight International. 12 January 2009.
  27. "Philippines' Zest MA60 overshoots runway at Caticlan". Flight International. 25 June 2009.
  28. "AirAsia flight overshoots runway in Kalibo, Philippines". 31 December 2014.



На других языках


[de] Zest Airways

Zest Airways (ab 2013 im Markenauftritt AirAsia Zest, ursprünglich Asian Spirit) war eine philippinische Fluggesellschaft mit Sitz in Manila und Basis auf dem dortigen Ninoy Aquino International Airport. Das Unternehmen fusionierte im Herbst 2015 mit AirAsia Philippines zur Philippines AirAsia und stellte den eigenen Flugbetrieb zum Jahresende 2015 ein.
- [en] AirAsia Zest

[es] AirAsia Zest

Zest Airways, Inc., que operaba como AirAsia Zest (anteriormente Asian Spirit y Zest Air), fue una aerolínea con sede en Pásay, Metro Manila, Filipinas. Operaba vuelos regulares domésticos y servicios turísticos internacionales, principalmente servicios de enlace que unían Manila y Cebú con 24 destinos nacionales. En 2013 se convirtió en filial de Philippines AirAsia operando su marca por separado. Su base principal era el Aeropuerto Internacional Ninoy Aquino.

[fr] Zest Air

Zest Airways, Inc., désormais AirAsia Zest, est une compagnie aérienne à bas prix basée aux Philippines. Elle propose des vols intérieurs et internationaux. Depuis le 10 mai 2013, AirAsia Philippines contrôle 49 % de son capital, leurs réseaux étant mis en commun[1]. Zest Air a transporté 2,4 millions de passagers en 2012[2].

[it] AirAsia Zest

Air Asia Zest, precedentemente conosciusta come Zest Airways, operante con il marchio ZestAir e fondata come Asian Spirit, era una compagnia aerea filippina nata nel 2009 e controllata dalla AMY Holdings Corp, con sede a Pasay, Metro Manila. Nel marzo 2013 AirAsia Philippines ha acquisito il 49% della Società.[1] Nel gennaio 2016 la compagnia è stata completamente integrata in AirAsia Philippines



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