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Cebu Pacific Air, Inc., operating as Cebu Pacific (PSE: CEB), is a Philippine low-cost airline based on the grounds of Mactan–Cebu International Airport (Terminal 2), Lapu-Lapu City, Metro Cebu, Philippines. Founded in 1988,[2] it is Asia's oldest low-cost airline.[6] It offers scheduled flights to both domestic and international destinations. Its main hubs are Cebu and Manila, with focus cities at Cagayan de Oro,[7] Clark, Davao,[8] Iloilo,[9] Kalibo,[10] and Zamboanga.[11]

This article is about an airline based in the Philippines. It is not to be confused with Cathay Pacific or Pan Pacific Airlines.

Cebu Pacific
IATA ICAO Callsign
5J CEB CEBU[1]
FoundedAugust 26, 1988 (1988-08-26) (as Cebu Air)[2]
Commenced operationsMarch 8, 1996 (1996-03-08) (as Cebu Pacific)
Hubs
Focus cities
Frequent-flyer programGo Rewards
AllianceValue Alliance
Subsidiaries
Fleet size51
Destinations62 (including subsidiaries)
Parent companyJG Summit Holdings
HeadquartersDomestic Road, Pasay
(headquarters)
Osmeña Boulevard, Cebu City
(registered office)[4]
Key people
  • James L. Go (Chairman
  • Lance Y. Gokongwei (President and CEO)
  • Michael Ivan S. Shau (COO)
  • Alexander G. Lao (CSO)
Revenue PHP22.62 billion (US$465.21 million)(2020)[5]
Net income PHP-22.24 billion (US$-457.36 million)(2020)
Employees6,498 (2018)
Websitecebupacificair.com

The airline is a subsidiary of JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. As of January 2013, the company has 3,297 employees. 2,565 were from operations, 429 from the commercial departments, and 303 from the support departments.[12] In October 2010, the airline completed an IPO of 30.4% of outstanding shares.[13]

In 2010, Cebu Pacific became the Philippines' largest airline based on number of passengers flown on domestic and international routes. According to Civil Aeronautics Board data, Cebu Pacific flew 2.45 million total passengers in the first quarter of 2010, nearly 110,000 more than Philippine Airlines, which carried 2.34 million systemwide during the same period.[14][15]


History



Foundation and growth (1988–2006)


The airline was established on August 26, 1988 and started operations on March 8, 1996. Republic Act No. 7151, which grants a legislative franchise to Cebu Air, Inc. to operate was approved on August 30, 1991.[16] Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident that killed 104 people but resumed services later the next month following re-certification of its aircraft.[8] It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

A McDonnell Douglas DC-9-30 on its final flight to Mactan–Cebu International Airport in 2006
A McDonnell Douglas DC-9-30 on its final flight to Mactan–Cebu International Airport in 2006

In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.[17] On March 1, 2002, it commenced thrice-weekly flights to Seoul.[18] Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[19]

A Cebu Pacific Air Boeing 757-200 at Hong Kong International Airport in 2004
A Cebu Pacific Air Boeing 757-200 at Hong Kong International Airport in 2004

The airline resumed its Manila-to-Singapore flights on August 31, 2006[20] and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,[21] and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB was the only Philippine carrier serving the Cebu-Singapore-Cebu route for years until Philippine Airlines resumed its direct service in 2017. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.[22]

In December 2006, after a month of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four times to five times weekly and Cebu-Singapore-Cebu flights from four times to six weekly effective January 25, 2007. As of January 2008, it operates regional flights to Hong Kong, Singapore and Seoul-Incheon beginning April 6, 2008, from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Beijing, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.

Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore.[23] Cebu Pacific now operates routes from Clark to Cebu, Davao, Hong Kong, Macau, Singapore and Tokyo.[24]


Expansion and re-branding (2007–present)


In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR 72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.[25] On November 12, 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao City to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9.[26] In late 2007, Cebu Pacific announced plans to launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[27] On December 18, 2007, Cebu Pacific announced that it would exercise options on its recent ATR 72-500 turboprop order (initially six firm) to increase its firm order to 10.[28]

Cebu Pacific Air Airbus A320 wearing the 2005–2016 livery
Cebu Pacific Air Airbus A320 wearing the 2005–2016 livery

On February 19, 2008, Cebu Pacific Air received its first brand-new ATR 72-500 and expected to take delivery of another five ATRs from March to December 2008.[29] The initial two ATRs fly on routes such as Cebu to Bacolod. Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft on March 20, 2008. The new aircraft was to support CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.[30] On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006[31] On July 22, 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On August 1, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.

In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline created a fan page on Facebook and Twitter.[32]

On January 6, 2011, Cebu Pacific flew its 50 millionth passenger, from Manila to Beijing. The airline aimed to reach the 100-million-passengers mark in 2015.[33]

In June 2011, Cebu Pacific signed a memorandum of understanding for 30 Airbus A321neos includes nine leased that will help the airline's growth and development. It will fly to Southeast Asia including cities in Japan and Indonesia. The deal was finalized in August 2011,[34] with deliveries commencing in 2017. However, due to problems with the Pratt & Whitney engines, the deliveries were delayed.[35]

A Cebu Pacific Airbus A330-300, the airline received its first A330 in 2013
A Cebu Pacific Airbus A330-300, the airline received its first A330 in 2013

Cebu Pacific is planning to commence international long-haul flights to the Middle-East, the United States, Australia, and some parts of Europe using the Airbus A330-300.[36] The first long-haul flight commenced to Dubai, United Arab Emirates on October 7, 2013.[37] Cebu Pacific is also applying for rights for a daily service to Auckland, New Zealand.[38]

Cebu Pacific headquarters, as viewed from the Ninoy Aquino International Airport runway.
Cebu Pacific headquarters, as viewed from the Ninoy Aquino International Airport runway.

In June 2015, Cebu Pacific revealed its new logo that represents the colors of the Philippines and also symbolizes as an evolution of a low-cost pioneer.[39] The airline received its first Airbus A320 painted in the new livery on January 22, 2016.[40]

The airline through its subsidiary Cebgo launched flights to Basco, Batanes from March 27 to October 27, 2018.[41] On August 14 of the same year, the airline commenced thrice-weekly flights to Melbourne, Australia.[42]

On June 18, 2019, during the 2019 Paris Air Show, Cebu Pacific signed a memorandum of understanding for 16 A330neos, 10 A321XLRs and 5 A320neos. It will be one of the few launch carriers of the newly launched A321XLR.[43][44]

The COVID-19 pandemic impacted the operations of the airline and its regional subsidiary. During the enhanced community quarantine in Luzon from March to May 2020, several flights were cancelled. Due to low passenger demand, the airline laid off 1,300 employees in 2020,[45] and sent many aircraft to indefinite storage.[46] As travel demand recovers, it started rehiring retrenched employees in November 2021[45] and aims to restore its full workforce by 2023. By July 2022, the airline operated at 88% of pre-pandemic levels, with domestic operations being restored to 100% of pre-pandemic levels.[47]


Subsidiaries


Main article: Cebgo

Cebgo is the airline's regional subsidiary. It operates an all-turboprop fleet of ATR 72-600 aircraft and is used in regional domestic routes. It was founded in May 2015 following the acquisition of Tigerair Philippines by Cebu Pacific.[48]


Destinations


Main article: List of Cebu Pacific destinations

Cebu Pacific currently flies to 36 domestic destinations and 26 international destinations in 16 countries across the Asia Pacific region. The airline has the most extensive domestic route network in the Philippines.


Fleet



Current fleet


An Airbus A330-300 wearing the current livery
An Airbus A330-300 wearing the current livery
For the fleet of subsidiary Cebgo, see Cebgo § Fleet.

As of November 2022, Cebu Pacific operates an all-Airbus fleet composed of the following aircraft:[49][50]

Cebu Pacific fleet
Aircraft In service Orders Passengers[51] Notes
Airbus A320-200 19 — 180 Older aircraft are to be retired.[52][full citation needed]
Airbus A320neo 8 13 188
Airbus A321-200 7 — 230
Airbus A321neo 10 11 236[53] All aircraft in the Airbus Cabin Flex (ACF) configuration.[54]
Airbus A321XLR — 10 TBA Deliveries from 2024.[55]
Airbus A330-300 3 — 436
Airbus A330-900 4 12 459 Deliveries from 2021.[56]
Total 51 46

The airline previously operated a combined fleet of jet and turboprop aircraft. In July 2015, Cebu Pacific announced plans to consolidate its operations to a fleet of jet aircraft while transferring its ATR 72-500 turboprop aircraft to Cebgo.[57] In the same year, Cebu Pacific ceased turboprop operations, while Cebgo ceased jet operations with the return of its last Airbus A320 to its parent company.[58]


Fleet development



Airbus A320

In 2003, Cebu Pacific ordered 15 A320s to replace the Boeing 757 and to become an all-Airbus customer. Until in 2007, Cebu Pacific adds additional orders up to seven A320s to expand domestic and international route networks.[59]

The airline received its first A320 in 2005, while the airline received its new 188-seater A320neo in 2019. In June 2019, Cebu Pacific announced an order for an additional 5 Airbus A320neo, to replace the older Airbus A320-200.[43]

The A320 fleet currently flies to domestic and international regional destinations in Southeast Asia and East Asia.


Airbus A321

Airbus A321neo in the current livery
Airbus A321neo in the current livery

In June 2011, the airline announced that it was purchasing 30 Airbus A321neos and seven Airbus A320s for $3.8 billion, allowing it to more than double its fleet by 2021 and expand its international routes. The airline also took 10 additional options for the A321neos. Previous outstanding orders for 18 A320s to be delivered through 2014 brought the total Airbus order to 55.[60]

In 2017, Cebu Pacific was supposed to receive the first batch of A321neos but agreed to postpone the deliveries while problems of the Pratt and Whitney PW1100G-JM engines that was supposed to power the A321neo.[35] Instead, the airline ordered seven A321ceos to meet ongoing strong growth on its domestic and regional network.[61]

The first 230-seater A321ceo (RP-C4111) was delivered in March 2018.[62] In January 2019, the airline received their first-ever 236-seater A321neo, registered as RP-C4118 and powered with Pratt and Whitney engines.[63] Like the A320, the A321 currently flies to domestic and international destinations.[62]


Airbus A330

An Airbus A330-900
An Airbus A330-900

In 2007, the airline ordered six A330s to operate Middle Eastern destinations such as Dubai; East Asia routes such as Beijing, Hong Kong, Seoul, Shanghai, Taipei, and Tokyo, and Southeast Asia routes such as Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Kuala Lumpur, and Singapore. It will also be used in the domestic sector, namely flights to Cebu, Davao, and General Santos.

In 2016, the carrier then added two more A330s on its orders to complement earlier fleet in new long-haul routes, such as Sydney and Melbourne.[64]

At the 2019 Paris Air Show, Cebu Pacific announced that they were looking into ordering 16 Airbus A330neos to replace the Airbus A330ceos.[65] The deal was finalized in November 2019.[66]

On November 28, 2021, Cebu Pacific received their first Airbus A330-900, registered as RP-C3900. It is equipped with 459 seats in an all-economy configuration.[67][68]


Formerly operated


A Boeing 757-200 wearing City of Manila livery
A Boeing 757-200 wearing City of Manila livery
Cebu Pacific retired fleet
Aircraft Total Introduced Retired Replacement
Airbus A319-100 10 2005 2018 Airbus A320-200
Boeing 757-200 3 2000 2006 Airbus A330-300
McDonnell Douglas DC-9-30 19 1996 2006 Airbus A320-200

Partnerships


Cebu Pacific was the only Philippines-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offered regular travellers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. On August 1, 2006, Northwest and Cebu Pacific ended their mileage-accrual agreement.[citation needed] Cebu Pacific codeshares flights with Garuda Indonesia via Jakarta to Manila.

On May 16, 2016, Cebu Pacific became a founding member of the world's largest low-cost carrier alliance, Value Alliance.[69] It joined other pioneer members Singapore's Scoot, South Korea's Jeju Air, Thailand's Nok Air and NokScoot, Tigerair, Tigerair Australia, and Japan's Vanilla Air in the low-cost carrier network.[70] Cebu Pacific is also currently the only Philippine carrier which is a member of an airline alliance.


Accidents and incidents



See also



References


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  2. "Company Information; Cebu Air, Inc". Philippine Stock Exchange Inc. Retrieved May 14, 2020.
  3. "CebuPac Opens Kalibo Hub". Manila Standard Today. August 3, 2012. Archived from the original on December 18, 2012.
  4. "2015 Annual Report". Philippine Stock Exchange. Philippine Stock Exchange, Inc. Retrieved April 20, 2019.
  5. "Cebu Air Financial Report". Philippine Stock Exchange. Retrieved April 8, 2021.
  6. "Cebu Pacific Air SWOT: Asia's first LCC, Philippines market leader". Center for Aviation. August 25, 2018.
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  8. "Directory: World Airlines". Flight International. April 3, 2007. p. 62.
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  34. "CEB Finalizes 30 A321neos" (Press release). Cebu Pacific. August 8, 2011. Archived from the original on October 8, 2020. Retrieved May 4, 2019.
  35. Delavin, Imee Charlee C. (June 9, 2017). "Cebu Pacific pushes back A321NEO deliveries". BusinessWorld. Retrieved September 13, 2022.
  36. "Cebu Pacific to Launch Budget Long-haul Flights in Q3 2013" (Press release). Cebu Pacific. Archived from the original on February 2, 2012. Retrieved January 31, 2012.
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  39. "Cebu Pacific reveals new logo". Rappler. June 2, 2015. Archived from the original on May 4, 2019.
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  43. Camus, Miguel R. (June 18, 2019). "Cebu Pacific Goes Shopping in Paris, Makes $6.8B Order for Airbus Planes". Inquirer.net. Retrieved April 2, 2021.
  44. Mercurio, Richmond (June 20, 2019). "Cebu Pacific Orders 31 New Airbus Fleet Worth $6.8 B". Philstar.com. Retrieved April 2, 2021.
  45. Arayata, Ma. Cristina (November 13, 2021). "Cebu Pacific rehiring retrenched cabin crew". Philippine News Agency. Retrieved September 13, 2022.
  46. Mercurio, Richmond (August 9, 2020). "Cebu Pacific sends 14 planes for storage". The Philippine Star. Retrieved September 13, 2022.
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Media related to Cebu Pacific at Wikimedia Commons


На других языках

[de] Cebu Pacific

Cebu Pacific ist eine philippinische Billigfluggesellschaft mit Sitz in Pasay City und Basis auf dem Flughafen Mactan-Cebu.
- [en] Cebu Pacific

[es] Cebu Pacific Air

Cebu Pacific Air es una aerolínea de bajo coste con sede en Pasay City, Manila, Filipinas. Es la mayor aerolínea del país en cuanto a flota y destinos. Su base principal es el Aeropuerto Internacional Ninoy Aquino, Manila, con hubs en el Aeropuerto Internacional de Mactán-Cebú, Kalibo, Iloilo y Clark. Desde el 10 de abril de 2014 Cebu Pacific Air ya puede operar dentro de la Unión Europea (fecha en la que se levantó la prohibición impuesta desde abril de 2010 a Filipinas).

[fr] Cebu Pacific Air

Cebu Pacific Air est une compagnie aérienne à bas prix basée à Manille aux Philippines. C'est la deuxième compagnie après Philippine Airlines[1]. Sa base principale est sur l'aéroport international de Manille Ninoy-Aquino, avec d’autres hubs à l'Aéroport international de Mactan-Cebu, Clark et Iloilo[2]. Filiale de JG Summit Holdings, contrôlée par la famille sino-philippine Gokongwei, elle dessert en mai 2013, 22 destinations internationales et 30 intérieures. Cebu Pacific a transporté 13,26 millions de passagers en 2012[3].

[it] Cebu Air

La Cebu Air, Inc.,[1] operante con il marchio Cebu Pacific Air, è una compagnia aerea privata a basso costo delle Filippine con sede a Cebu e uno dei più importanti vettori del Paese asiatico. La compagnia è stata fondata nell'agosto 1988 ed è operativa dal marzo 1996 con soli voli nazionali, ma dal novembre 2001 la Cebu Pacific opera collegamenti anche con 14 fra le più importanti destinazioni dell'Asia Pacifica. È controllata attraverso la JG Summit Holdings, Inc.[2] di Pasig City dalla famiglia Gokongwei, una delle più ricche famiglie sino-filippine residenti nel Paese[3].

[ru] Cebu Pacific

Cebu Pacific Air — филиппинская бюджетная авиакомпания, обслуживающая внутренние и международные авиалинии. Основана 26 августа 1988 года как Cebu Air. В 2012 году перевезла 12,3 миллиона пассажиров, став крупнейшим авиаперевозчиком Филиппин.


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WikiSort.org - проект по пересортировке и дополнению контента Википедии